Transforming Marketing to Excellence
Operational efficiency and marketing effectiveness are the core drivers for today’s modern Marketing, Sales and IT departments; the collective intellect at the heart of digital transformation, customer experience and revenue discovery.
But the time has now come for the Enterprise to transform, to add another dimension and to optimise performance.
Through best practice consulting, technical platform deployment, integration, and outsourced marketing operations services, we have led the way in helping global organisations transform traditionally siloed sales and marketing activities into integrated, agile, demand focused programmes that run efficiently, effectively and deliver return on investment.
How we work
CRMT enables you to Strategise, Execute and Transform your marketing activities to deliver Marketing Operations Excellence.
Strategise: Align your marketing activities to key business functions and core business goals to drive sustainable, long term, growth and prove the contribution of marketing to the wider business.
Execute: Develop best-in-class processes that deliver marketing efficiency and engaging marketing programmes, optimising customer experience and fuelling the sales funnel.
Transform: your marketing organisation to one of operational excellence and drive long term business growth - aligned to enterprise wide goals - through a process of continual improvement.
Customer Success Stories
"With the Marketing and Sales Insight Engine, we can now highly personalise the approach to targeting our top 1,500 accounts. This in turn means we can use micro segmentation and utilise our marketing dollars more efficiently, with a specific focus."
Jon Moger, Senior Director, EMEA Marketing at Aruba NetworksRead our success stories
A Guide To Successful Demand Gen Led Marketing Execution
Demand generation strategies can drive great marketing results, but you must get the creation and implementation of these strategies right.Download now!