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Service Areas / Strategic Marketing /

Sales Enablement

Ensure your sales and marketing functions work together seamlessly to deliver optimal customer experience and achieve shared goals for customer growth and acquisition.

Sales enablement; sales and marketing alignment; sales enablement strategy; customer growth

Drive revenue and achieve growth targets

Shared goals, a single vision and clear communication between sales and marketing are critical to driving revenue through existing customer growth and new customer acquisition.
We can help you implement the framework and processes needed to align your marketing and sales functions, and to deliver the right resources, insights and content to your sales teams to help them sell.

Tailored sales enablement strategies

Sales enablement looks different for every organisation. Delivering the right insights and resources to your sales teams begins by understanding and defining:

  • The shared goals and outcomes of sales and marketing, aligning with overall business goals

  • The data and reporting systems needed to capture and deliver a 360° view of the customer

  • Agreed definitions of the buyer journey, demand generation process and lead funnel stages

  • Agreed SLAs

  • Go-to-market themes and processes

  • A clear picture of what ‘good’ looks like.

With this knowledge, our expert teams can work with you to create an end-to-end sales enablement strategy that covers data, reporting and analysis, sales content optimisation, technology and automation.

Deliver accurate insights, drive meaningful customer interactions

Through our unique combination of expert consultancy and industry best practice, we can help you implement a new, robust sales enablement strategy that:

  • Delivers insights that can be converted into tangible outputs and actions​

  • Aligns data from all marketing channels for a single customer view

  • Prioritises and personalises sales interactions and follow ups

  • Drives better, more meaningful conversations with customer and prospects.

At the same time, we can guide you in the process of aligning your sales and marketing functions. This isn’t a process that happens overnight, but our approach allows for constant evaluation and refinement to drive iterative improvement.

Over time, better alignment drives increased collaboration, greater revenue opportunities and higher quality customer experiences.