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Marketing Automation

Marketing automation enables more personalised experiences for your customers, streamlines your marketing processes and drives efficiency across your team.

Marketing automation

Marketing automation allows you to optimise the wealth of data, assets and processes your marketing teams have at their disposal – deepening customer engagement and improving campaign results.

Streamline processes, personalise marketing workflows

Today’s marketing teams must automate processes across the customer lifecycle to remain competitive. Effective marketing automation streamlines your marketing workflows and processes, breaks down silos across your marketing and sales teams, and provides a better prospect and customer experience.

We help you design and implement a marketing automation infrastructure that puts your customer at the centre of everything you do. This enables you to better understand their needs, serve them with content that is relevant and timely, and deliver personalised interactions that deepen their engagement with your organisation.

Experts in all leading marketing automation platforms

As an organisation, we have extensive knowledge of and partner with Oracle Eloqua, HubSpot, Marketo Engage and Salesforce Marketing Cloud Account Engagement (Pardot), meaning we keep pace with the latest developments and capabilities of each platform.
Our team consist of accredited marketing automation experts, all of whom have a wealth of experience working with these core platforms, as well as a wide range of complementary technologies and tools.

Marketing automation that improves business results

Effective marketing automation combines people, technologies and processes. We provide a suite of services to support your marketing automation journey, including:

  • Auditing your current marketing automation capabilities

  • Identifying gaps and process improvements in your existing approaches

  • Platform evaluation and recommendations

  • Automation framework design and implementation

  • Ongoing consultancy and support for marketing automation activation, development and maturity.

Through these services, we help your marketing organisation:

  • Automate repetitive, time-intensive processes – freeing up your resources to focus on high-value activity and strategy

  • Streamline your lead generation, lead management, lead scoring and lead nurturing activities – across all marketing channels

  • Gain a deeper insight into the needs and behaviours of your customers and prospects

  • Prioritise campaigns that deliver higher ROI

  • Predict where future marketing investment should be made.