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E-Guide

Marketing Operations, It’s Your Time to Shine

Marketing Operations is playing a critical role in the future of global marketing success. If you’re a Marketing Operations leader - this is your time to step up and influence big change.

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E-Guide

Your awesome guide to Marketing Data Platforms

Any discussion on integrations and data management inevitably gets expanded to include references to a central data storage l...

Video

Webinar – MOps Unlocked Episode 2: Top Tips to Improve Your Email Deliverability

Solve the data dilemma and provide actionable insights to Sales in one fell swoop. Watch our on-demand webinar with SiriusDec...

Insight

Agile Marketing blog series – Part 4: The Agile Marketing Manifesto 

By now, you should have gained a solid grasp of Agile, its advantages, challenges, and the type of team you need to assemble ...

Insight

The Relativity Behind Measuring Marketing Performance 

Data is everywhere in marketing. A successful marketing program requires finding the right audience, which is then measured w...

Insight

How to Align Martech to Measurement 

Many marketers view marketing operations through the operational responsibilities that give the discipline its name. However,...

Insight

Agile Marketing blog series – Part 3: The Challenges of Agile Marketing 

It’s safe to say, as we cross the halfway point in our Agile Marketing 101 series, you now have a strong understanding of A...

Insight

Why marketing should automate the customer journey 

What happens when a prospect becomes a customer?  The reality for many marketing, and to some degree sales, departments is t...

Video

Webinar – MOps Unlocked Episode 1: B2B Data Quality Initiative

Solve the data dilemma and provide actionable insights to Sales in one fell swoop. Watch our on-demand webinar with SiriusDec...

Insight

The Narrative behind Measuring Marketing Performance  

In an uncertain economic environment, the question of business value is paramount. Marketing is a revenue generating activity...