Who We Are
We help you unlock value and achieve Marketing Operations excellence.
We unlock the value of your investments.
CRMT Digital gives your Marketing and Sales teams the power to unlock the value of your investments with dynamic, expert strategies.
We’re happiest when we’re solving challenges, collaborating closely, and maximising our knowledge and experience; supporting as an extension of your team. We’ll help you drive effectiveness, ensure efficiency, and prove the value of Marketing by aligning Marketing Operations with key business performance objectives.
We unlock value in your data, overcoming obstacles and turning insights into actions.
What we can do for you
We’ll transform your Marketing activities into agile, demand-focused programs that run efficiently and deliver a real return on investment. We collaborate closely with our clients, providing best practice consulting, technical platform deployment, integration, and outsourced Marketing Operations services.
Marketing Experts
CRMT Digital are the Marketing Operations Experts
1999
CRMT Digital was established and has been at the forefront of marketing operations ever since.
Global
CRMT Digital work with blue chip companies around the world to help them achieve operations excellence.
Leaders
We work with the world’s leading sales and marketing technologies to help marketers maximise the value from their investment.
Marketing Experts
Meet the team
Andrew co-founded the company in 2000 and is responsible for the strategic direction of the business as well as maintaining close relationships with clients to ensure successful programme delivery. He leads CRMT Digital with a clear purpose to align clients’ sales and marketing processes to drive business revenue.
Tony co-founded the company with Andrew in 2000. An executive-level technical specialist with substantial experience in Marketing Automation, CRM and business process management, Tony is a trusted advisor to all CRMT Digital’s clients.
As a member of the Management Team and the Board, Joanna is responsible for all aspects of Client Services, Sales & Marketing, from strategy development through to nurturing successful relationships with clients and prospects. Joanna is experienced in Marketing Operations and is ideally positioned to anticipate client needs, looking for solutions to the complex challenges the modern marketer faces.
As a member of the Management Team and the Board, Len heads up a team of Marketing Technologists, Data Analysts, Consultants and Developers serving global B2B technology brands. His team are committed to adding scalability, agility and consistency to their clients marketing efforts, empowering every CMO to achieve more.
As a former long standing member of the Management Team and the Board, Alison now operates in a Board Advisor role.
Alek is a Digital Marketing Specialist with years of experience in marketing automation and email marketing. He has strong technical background in template design, Adobe Marketo, and several CRM platforms and is committed to help clients maximise the return on their marketing efforts.
Lisa consults on best practice solutions across a multitude of marketing automation platforms, specialising and certified in Pardot and HubSpot. She prides herself on being a problem solver and passionate about delivering valuable solutions. Her experience consists of both in house and agency side which allows me to consult, design and implement processes with the customer in mind, across large and small organisations.
Fun fact: She is a self-proclaimed plant enthusiast, has accumulated many exotic and interesting plants since the pandemic
Dorina is a Marketing Technology Specialist and a Certified Marketo Expert with many of experience in Digital Marketing and Marketing Automation. She has led many complex projects independently and is always on the look out to expand her knowledge of all things MarTech. She has a Msc in social media and web technologies from Linnaeus University.
Her role at CRMT is within the data team. Annabelle has experience and knowledge of various BI platforms and CRM systems including Power BI, Domo, Salesforce, HubSpot and of course, good old Excel! A large part of her role is supporting marketing functions by analysing data to gain insights into marketing activities, along with reporting on performance.
Patrick is a Senior Software Engineer focused on the development of CRMT Digital’s products Normalator and Demand.Center but also supports on bespoke integrations and applications. The API’s of the big Marketing Automation platforms hold no secrets to him , so if you want to automate a process or integrate a system, Patrick is the person to go to.
Hristijan is an experienced Digital Marketing Specialist with a focus on marketing automation and almost a decade in social medial marketing. He builds, automates, and executes marketing campaigns in several marketing automation platforms such as Adobe Marketo, HubSpot and Oracle Eloqua. He’s also part of the team that supports CRMT Digital’s own Demand.Center platform.
With over 20 years experience working in the marketing industry across data, digital and technology. Anissa has worked with global B2B and B2C clients across sectors including tech, automotive, financial services, banking, retail and travel. She is a passionate Account Director, who builds strong working relationships with clients to ensure they succeed in achieving their strategic goals and business needs.
Aylwyn has worked in CRM Marketing for both B2C and B2B; client and agency side; so, has a thorough understanding of our clients’ needs and how to overcome challenges. Over the last 5 years Aylwyn has driven success for accounts with a focus on technology, such as Samsung, Virgin Media and Lenovo.
Paul is the Operations Executive in the team and he is absolutely vital in keeping the agency engine ticking. He owns our internal systems and makes sure the relevant data is there to run the company efficiently.
Alan is a Marketing Operations Consultant who combines a strong technical background with a deep understanding of the Marketing Operations discipline. He has a proven record of delivering real value for customers. As a certified consultant with almost 15 years experience in both Marketo and Oracle Eloqua, he is a trusted advisor to businesses seeking to maximise their marketing effectiveness and optimise their marketing technology stack.
Julian has 5+ years’ experience with Marketo including designing and building nurture programs, lead scoring models, intent reporting, email programs and best practices. Julian is always looking for opportunities to add to his skillset and learn new technologies.
Alan is a Marketing Operations Consultant who combines a strong technical background with a deep understanding of the Marketing Operations discipline. He has a proven record of delivering real value for customers. As a certified consultant with almost 15 years experience in both Marketo and Oracle Eloqua, he is a trusted advisor to businesses seeking to maximise their marketing effectiveness and optimise their marketing technology stack.
Julian has 5+ years’ experience with Marketo including designing and building nurture programs, lead scoring models, intent reporting, email programs and best practices. Julian is always looking for opportunities to add to his skillset and learn new technologies.
Sophia brings with her client success and digital marketing experience, including leading digital projects and integrated campaigns from concept to completion. She has helped design data driven tailored digital solutions that drive client satisfaction, retention and business growth and developed and implemented digital strategy roadmaps. Sophia has worked with tech clients, including IBM, Dell and Lenovo and has experience of Salesforce, Marketo, HubSpot and Eloqua.
Martin brings a wealth of experience in PowerBI, SQL, data transformation processes, and reporting. He has worked in marketing roles, supporting marketing reports, and more recently in positions where he was responsible for high-level business reporting.
Andrew Freeman
CEO
Tony Sprague
CTO
Andrew co-founded the company in 2000 and is responsible for the strategic direction of the business as well as maintaining close relationships with clients to ensure successful programme delivery. He leads CRMT Digital with a clear purpose to align clients’ sales and marketing processes to drive business revenue.
Tony co-founded the company with Andrew in 2000. An executive-level technical specialist with substantial experience in Marketing Automation, CRM and business process management, Tony is a trusted advisor to all CRMT Digital’s clients.
Joanna Mills
Commercial Director
Len van Hoogenhuijze
Consultancy Director
As a member of the Management Team and the Board, Joanna is responsible for all aspects of Client Services, Sales & Marketing, from strategy development through to nurturing successful relationships with clients and prospects. Joanna is experienced in Marketing Operations and is ideally positioned to anticipate client needs, looking for solutions to the complex challenges the modern marketer faces.
As a member of the Management Team and the Board, Len heads up a team of Marketing Technologists, Data Analysts, Consultants and Developers serving global B2B technology brands. His team are committed to adding scalability, agility and consistency to their clients marketing efforts, empowering every CMO to achieve more.
Alison Saunders
Board Advisor
Aleksandar Andovski
Digital Marketing Specialist
As a former long standing member of the Management Team and the Board, Alison now operates in a Board Advisor role.
Alek is a Digital Marketing Specialist with years of experience in marketing automation and email marketing. He has strong technical background in template design, Adobe Marketo, and several CRM platforms and is committed to help clients maximise the return on their marketing efforts.
Lisa Fleckhaus
Marketing Operations Consultant
Dorina Axhirexha
Marketing Technology Specialist
Lisa consults on best practice solutions across a multitude of marketing automation platforms, specialising and certified in Pardot and HubSpot. She prides herself on being a problem solver and passionate about delivering valuable solutions. Her experience consists of both in house and agency side which allows me to consult, design and implement processes with the customer in mind, across large and small organisations.
Fun fact: She is a self-proclaimed plant enthusiast, has accumulated many exotic and interesting plants since the pandemic
Dorina is a Marketing Technology Specialist and a Certified Marketo Expert with many of experience in Digital Marketing and Marketing Automation. She has led many complex projects independently and is always on the look out to expand her knowledge of all things MarTech. She has a Msc in social media and web technologies from Linnaeus University.
Annabelle Loveluck
Data Analyst
Patrick Wilson
Senior Software Engineer
Her role at CRMT is within the data team. Annabelle has experience and knowledge of various BI platforms and CRM systems including Power BI, Domo, Salesforce, HubSpot and of course, good old Excel! A large part of her role is supporting marketing functions by analysing data to gain insights into marketing activities, along with reporting on performance.
Patrick is a Senior Software Engineer focused on the development of CRMT Digital’s products Normalator and Demand.Center but also supports on bespoke integrations and applications. The API’s of the big Marketing Automation platforms hold no secrets to him , so if you want to automate a process or integrate a system, Patrick is the person to go to.
Hristijan Sion Nikolovski
Digital Marketing Specialist
Anissa Horstmann
Group Account Director
Hristijan is an experienced Digital Marketing Specialist with a focus on marketing automation and almost a decade in social medial marketing. He builds, automates, and executes marketing campaigns in several marketing automation platforms such as Adobe Marketo, HubSpot and Oracle Eloqua. He’s also part of the team that supports CRMT Digital’s own Demand.Center platform.
With over 20 years experience working in the marketing industry across data, digital and technology. Anissa has worked with global B2B and B2C clients across sectors including tech, automotive, financial services, banking, retail and travel. She is a passionate Account Director, who builds strong working relationships with clients to ensure they succeed in achieving their strategic goals and business needs.
Aylwyn Michel
Growth Account Director
Paul Hinnell
Operations Executive
Aylwyn has worked in CRM Marketing for both B2C and B2B; client and agency side; so, has a thorough understanding of our clients’ needs and how to overcome challenges. Over the last 5 years Aylwyn has driven success for accounts with a focus on technology, such as Samsung, Virgin Media and Lenovo.
Paul is the Operations Executive in the team and he is absolutely vital in keeping the agency engine ticking. He owns our internal systems and makes sure the relevant data is there to run the company efficiently.
Alan Chatfield
Marketing Operations Consultant
Julian Wisdom
Senior Marketing Technology Specialist
Alan is a Marketing Operations Consultant who combines a strong technical background with a deep understanding of the Marketing Operations discipline. He has a proven record of delivering real value for customers. As a certified consultant with almost 15 years experience in both Marketo and Oracle Eloqua, he is a trusted advisor to businesses seeking to maximise their marketing effectiveness and optimise their marketing technology stack.
Julian has 5+ years’ experience with Marketo including designing and building nurture programs, lead scoring models, intent reporting, email programs and best practices. Julian is always looking for opportunities to add to his skillset and learn new technologies.
Sophia Stopford
Account Director
Martin Trsunov
Data Analyst
Sophia brings with her client success and digital marketing experience, including leading digital projects and integrated campaigns from concept to completion. She has helped design data driven tailored digital solutions that drive client satisfaction, retention and business growth and developed and implemented digital strategy roadmaps. Sophia has worked with tech clients, including IBM, Dell and Lenovo and has experience of Salesforce, Marketo, HubSpot and Eloqua.
Martin brings a wealth of experience in PowerBI, SQL, data transformation processes, and reporting. He has worked in marketing roles, supporting marketing reports, and more recently in positions where he was responsible for high-level business reporting.
At CRMT Digital, we aim to become a seamless extension of your team, giving you all the tools, expertise and support you need to achieve marketing operations excellence.”
Andrew Freeman
CEO
