What happens when a prospect becomes a customer? The reality for many marketing, and to some degree sales, departments is that there is a common tendency for the focus to diminish once a prospect has converted into a customer, which means the goal is achieved and there is no need to devote further consideration to … Continued
Welcome to the premier episode of our “MOps Unlocked” webinar series on data quality. In this series we explore various topics and ways to improve your Marketing Operations. This session was held on 13/07/2023. Our speakers, Kamilla and Lisa share practical tips, best practices, and insights on data cleansing, validation, governance, and measurement. Whether you’re … Continued
In an uncertain economic environment, the question of business value is paramount. Marketing is a revenue generating activity. The most successful CMOs are measured on pipeline delivered as well as leads generated. However, not everything marketing does has an easy to measure revenue contribution. Brand awareness is an obvious example of this, but it applies … Continued
Any discussion on integrations and data management inevitably gets expanded to include references to a central data storage location controlled either by IT or a dedicated marketing data team. Terms typically used to refer to this database can include data warehouse, data lake or MDM.
As we kick off 2023 and start to turn plans into actions for the year ahead, it’s time to consider what it will have in store for marketers. In this uncertain economic climate, it’s sure to be a year full of challenges and in some cases, teams are likely to be tasked with achieving the … Continued
We understand the challenges global companies face with delivering effective campaigns quickly, at low cost, whilst balancing the need to localize and provide enough flexibility to drive local innovation. Our SlideShare provides 10 Steps to Global Marketing Efficiency at Scale, including: Don’t forget to share!
Marketing Operations is playing a critical role in the future of global marketing success. If you’re a Marketing Operations leader – this is your time to step up and influence big change.
The story behind the awards
We’re proud to say that 2020 marks our 20th year in business. Over the years, our services have evolved to match the rapid pace of change in marketing techniques, channels and technology – from starting out as a CRM practice in 2000 to the present day as a digital marketing agency and consultancy. The brand … Continued