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10 Steps to Global Marketing Efficiency at Scale
We understand the challenges global companies face with delivering effective campaigns quickly, at low cost, whilst balancing the need to localize and provide enough flexibility to drive local innovation.
Our SlideShare provides 10 Steps to Global Marketing Efficiency at Scale, including:
- Build an efficient production ‘factory’ that will handle day-to-day marketing execution globally.
- Provide continual training and coaching for the field so they can experience the ‘art of the possible’.
- Empower a marketing operations function to gain actionable insights from the ‘factory’.
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