Many marketers view marketing operations through the operational responsibilities that give the discipline its name. However, marketing ops has many roles within the business. The day-to-day tasks of budgeting, campaign execution and lead flow management are crucial, but they frequently take precedence over the broader role that MOPs can play in the modern enterprise. By … Continued
It’s safe to say, as we cross the halfway point in our Agile Marketing 101 series, you now have a strong understanding of Agile, its benefits, and the type of team you’ll need to build to make it work for you. It all sounds so simple when we put it like that, but we’d be … Continued
What happens when a prospect becomes a customer? The reality for many marketing, and to some degree sales, departments is that there is a common tendency for the focus to diminish once a prospect has converted into a customer, which means the goal is achieved and there is no need to devote further consideration to … Continued
In an uncertain economic environment, the question of business value is paramount. Marketing is a revenue generating activity. The most successful CMOs are measured on pipeline delivered as well as leads generated. However, not everything marketing does has an easy to measure revenue contribution. Brand awareness is an obvious example of this, but it applies … Continued
Harnessing the power of Agile In today’s fast-paced, digitally-driven world, companies are constantly striving to improve their marketing strategies and deliver value to their customers faster – and more and more of them are turning to Agile to make that happen. Agile is a methodology that allows teams to manage and improve their work in … Continued
Keeping up with demand… Three years later, we’re still feeling the knock-on effects of the global COVID-19 pandemic – adverse and otherwise. The overnight shift to remote opened our eyes to new, agile working methods that many of us have championed ever since. As a result, we’ve seen an exponential increase in the availability and … Continued
I have been working with Marketing Operations teams for a while now and I see one pattern occurring time and time again. It is Marketing Operations being so focused serving the rest of their organisation that they lose sight of the most important thing: ‘creating the best possible experience for anyone that interacts with your … Continued
As we kick off 2023 and start to turn plans into actions for the year ahead, it’s time to consider what it will have in store for marketers. In this uncertain economic climate, it’s sure to be a year full of challenges and in some cases, teams are likely to be tasked with achieving the … Continued
If you watch me perform DIY, it will quickly become apparent that the right tools in the wrong hands are ineffective. As my thumbs can attest to, a hammer in the wrong hands can deliver more damage than good.