5 Marketing Performance Metrics For Your C-Suite Dashboard
The most impactful marketing performance metrics for marketers on the journey of proving marketing’s value
Category: Insights
2022 Marketing Predictions
As we continue to battle our way through a global pandemic to reach a digital marketing panacea, what will 2022 have in store?
Ops takes centre stage (finally)
Scott Brinker joined our company FY22 kick-off as Guest Speaker and here’s what we learned
The definitive guide to Behavioural Segmentation
What is it, how do we use it and most importantly how can it help with your marketing acquisition strategy? When it comes to selling
The importance of strong company culture in navigating the COVID pandemic
COVID has presented numerous challenges and uncertainties in the daily operation of workspaces across the globe. Here’s how a strong company culture has helped mitigate the impact.
Tools for scaling digital marketing
Taking your marketing global requires having the right martech toolset in place. But how do you choose the right tech stack to help you scale?
Virtual Decisions – Takeaways from the Forrester B2B Summit 2021
I have been a serial SiriusDecisions (now Forrester) Summit attendee for over 10 years.
Acquia Campaign Studio – a Marketing Automation enthusiast’s review
As a marketing automation enthusiast, I am always interested to learn about technologies that can streamline and scale marketing efforts. So far, I’ve used several well-known marketing automation (MA) tools, but today I want to write about Acquia Campaign Studio and some of its main features that I absolutely love.
Template, Automate, Propagate within Marketing Operations
We all know the joke, developers spend ages automating a task that would take a fraction of the time to actually do. There is certainly some truth in this meme. BUT WHY DO WE DO IT? All joking aside, there is some logic behind it and us Marketing Operations people could do worse than taking … Continued