As we kick off 2023 and start to turn plans into actions for the year ahead, it’s time to consider what it will have in store for marketers. In this uncertain economic climate, it’s sure to be a year full of challenges and in some cases, teams are likely to be tasked with achieving the … Continued
We all know the joke, developers spend ages automating a task that would take a fraction of the time to actually do. There is certainly some truth in this meme. BUT WHY DO WE DO IT? All joking aside, there is some logic behind it and us Marketing Operations people could do worse than taking … Continued
The rise of the marketing operations professional has come from the increased use of marketing technology and a need for automation expertise, opening a role for someone to master strategy, setup, organization, process and governance. We’ve put together a list of skills we think need to be mastered to become a successful marketing operations leader. … Continued