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By Joanna Mills

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The Hybrid Skills of a Marketing Operations Leader

The rise of the marketing operations professional has come from the increased use of marketing technology and a need for automation expertise, opening a role for someone to master strategy, setup, organization, process and governance.

We’ve put together a list of skills we think need to be mastered to become a successful marketing operations leader.


  • Execute like a scientist. Be a leader in gathering, analysing and governing data to help marketing teams reach marketing goals aligned with sales to drive growth.
  • Provide knowledge and skills in building effective marketing stacks to build a strong foundation and continue to optimise.
  • Manage change, knowledge, skills transfer and communication between sales, marketing and other departments in your organisation.