Welcome to our fourth episode of the “MOps Unlocked” series, where we explore various topics and ways to improve your Marketing Operations. This session was originally held on 05/12/2023. In this session, our Consultancy Director Len van Hoogenhuijze shares his insights and explores the guiding principles of a MarTech audit and its benefits. This webinar … Continued
Welcome to our third episode of the “MOps Unlocked” series, where we explore various topics and ways to improve your Marketing Operations. This session was originally held on 17/10/2023. In this session, our expert Julian Wisdom alongside Len share their insights about how you can improve your form conversions and create forms that attract leads. … Continued
Welcome to our second episode of the “MOps Unlocked” series, where we explore various topics and ways to improve your Marketing Operations. This session was originally held on 14/09/2023. In this session, our experts Alan Chatfield and Lisa Fleckhaus share their insights and explore proven strategies, industry best practices, and expert tips to help you … Continued
What happens when a prospect becomes a customer? The reality for many marketing, and to some degree sales, departments is that there is a common tendency for the focus to diminish once a prospect has converted into a customer, which means the goal is achieved and there is no need to devote further consideration to … Continued
Any discussion on integrations and data management inevitably gets expanded to include references to a central data storage location controlled either by IT or a dedicated marketing data team. Terms typically used to refer to this database can include data warehouse, data lake or MDM.
READING, 2nd November 2022 – CRMT Digital, a global Marketing Operations agency that combines consultancy with more traditional agency services, is thrilled to announce the launch of their new website today crmtdigital.com The aim of the new website is to highlight the agency’s core values, experience and extensive service portfolio. The website has been redesigned … Continued
Taking your marketing global requires having the right martech toolset in place. But how do you choose the right tech stack to help you scale?
As a marketing automation enthusiast, I am always interested to learn about technologies that can streamline and scale marketing efforts. So far, I’ve used several well-known marketing automation (MA) tools, but today I want to write about Acquia Campaign Studio and some of its main features that I absolutely love.
Adobe’s $4.75bn purchase of Marketo is unexpected but shouldn’t come as a surprise. The strategic logic behind the deal is compelling to both parties.