Email Marketing in an Opt-In World
There has been a revolution in email marketing. Personalisation is king. Volume no longer matters. Adopting a customer-centric approach is the key to success.
Tag: marketing automation
Customer Testimonial: Jeff Breyare
Jeff Breyare, Marketing Data & Automation Leader at a global cybersecurity company, reveals how CRMT’s expertise in technology and partnership approach helped to deliver a successful rebuild of his organisation’s marketing automation tool.
The Forward Thinker’s Guide to Marketing Automation
Cherry-pick from today’s ground-breaking marketing automation practices and forge ahead with this forward-thinking look at what current trends good do for your engagement and fulfilment strategies There’s an overwhelming conclusion to be drawn from the inspirational stories which have dominated this year’s Marketo Revvie and Oracle’s Markie Awards: the most successful marketing automation best practices have one eye … Continued
10 Inspirational Marketing Automation Practices
Take the lead from 10 award winning marketing automation practices and prepare your personalisation, data analysis and mobile engagement strategies for an inspirational future As marketers, we’re under constant pressure to anticipate and develop marketing automation practices which break the established boundaries – and exceed ROI investments in the process. But crystal balls are fragile … Continued