CRMT and Openprise form strategic partnership for data excellence
The evolution of marketing operations is not slowing down. Find out how AI, data orchestration and governance will shape its future.
Tag: marketing automation
The future of marketing operations: CRMT Digital 2026 predictions
The evolution of marketing operations is not slowing down. Find out how AI, data orchestration and governance will shape its future.
The central role of marketing operations teams: Mopza 2025
Why marketing operations teams are central to business strategy and performance: Seven learnings from Mopza 2025 This year’s Mops-Apooloza in Anaheim was inspiring, showcasing just how much marketing operations teams are innovating. We live in a transformative time for MOps teams, and not just due to AI. Marketers are being asked to balance two equally … Continued
Maximising marketing automation ROI: How to get the most from your marketing tech
Measuring marketing ROI has never been more important. With squeezed budgets and streamlined teams, understanding how efficient and effective your marketing efforts is becoming an increasingly critical business KPI. While marketing automation tools are a key contributor to overall marketing efficiency, they also need to be scrutinised to ensure they’re delivering the capabilities you need. … Continued
MOps Unlocked Webinar – Episode 6: Effective Nurture Strategies
Welcome to the 6th episode of our MOps Unlocked Webinar Series in which we explore techniques and approaches to enhance your Marketing Operations.
Improve your Lead Generation with CRMT Digital’s Lead Scoring Matrix
Successful lead generation campaigns rely on your ability to engage customers and prospects at the right time, with the right information, in the right way. In turn, this relies on your ability to segment and score your leads accurately.
Improve your asset inventory and define core meta-data with our Content Matrix Template!
A content matrix is a powerful tool that helps you develop and refine your Go to Market Strategy.
Accelerate Marketing Success with Our Campaign Request Form
Building and executing marketing campaigns can be a complex process. It usually involves multiple stakeholders, requires a variety of assets, and relies on a mix of marketing operations skillsets.
Webinar – MOps Unlocked Episode 5: Automating the B2B Customer Lifecycle
Welcome to our fifth episode of the “MOps Unlocked” series, where we explore various topics and ways to improve your Marketing Operations. This session was originally held on 25/01/2024. In this session, our Commercial Director Joanna Mills shares her insights on automating the customer lifecycle and explore how it can redefine success for your business. … Continued