Tools for scaling digital marketing
Taking your marketing global requires having the right martech toolset in place. But how do you choose the right tech stack to help you scale?
Category: Insights
Virtual Decisions – Takeaways from the Forrester B2B Summit 2021
I have been a serial SiriusDecisions (now Forrester) Summit attendee for over 10 years.
Acquia Campaign Studio – a Marketing Automation enthusiast’s review
As a marketing automation enthusiast, I am always interested to learn about technologies that can streamline and scale marketing efforts. So far, I’ve used several well-known marketing automation (MA) tools, but today I want to write about Acquia Campaign Studio and some of its main features that I absolutely love.
Template, Automate, Propagate within Marketing Operations
We all know the joke, developers spend ages automating a task that would take a fraction of the time to actually do. There is certainly some truth in this meme. BUT WHY DO WE DO IT? All joking aside, there is some logic behind it and us Marketing Operations people could do worse than taking … Continued
2021 Marketing Operations Trends
2020 was a disruptive year for everyone. A global pandemic changed everything. The health measures needed to fight the coronavirus shut down large sections of the real economy, leading to a shift to digital. Marketers followed suit, curtailing the global events calendar and boosting digital marketing programs in their place. Webinars became so common that … Continued
Bye Bye 2020…
As for most companies, this has been a rather interesting year for us. I won’t bore you with another version of what made the situation new and different as I am sure we all know that by now.
How our customers are dealing with GDPR several years on
GDPR created the most extensive data protection regulation in the world with big impacts on marketing. What are we seeing now, two years on?
The Secrets to B2B Omni-channel Marketing Success in 2020
Omni-channel is a marketing buzz word which has been around for some time now. But what does it actually mean and is it still relevant in 2020?
5 steps to building a Sales Insight Engine
Need to align your Marketing and Sales organisations but don’t know where to start? Read on to discover the 5 steps to building a Sales Insight Engine.