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Smarter marketing operations for growth-focused enterprises

We help build, optimise and run world-class marketing operations functions by harnessing the incredible power of people, processes, data and technology.

Our Work Our Services

Trusted by global enterprises and high-growth tech brands

Maximise the value of your marketing operations investment

We achieve global marketing scalability, agility and consistency for B2B organisations to support their business objectives. We are a collective of visionary thinkers and pragmatic doers focused on solving the biggest challenge facing marketing leaders – unlocking value from marketing investment.

We ensure your marketing efforts reach the right people.

Case Study: Aruba, a Hewlett Packard Enterprise company

260%

Nurture campaign ROI

We help you attract the right kind of interest in your business.

Case Study: Lenovo

98%

Improvement in email deliverability rates

We ensure your marketing efforts reach the right people.

Case Study: McAfee

91%

Increase in MQLs

Flexible services across your marketing operations lifecycle

Strategic Marketing

We offer strategic marketing services to support every stage of your marketing operations journey, with flexible support that adapts as your business evolves.

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Martech

Our Martech services help optimise your marketing operations. From audits to integrations, we work in close partnership as your platforms and goals evolve.

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Demand Generation

We build and run demand generation programmes that drive pipeline growth. From campaign planning to activation, everything is tailored to your team’s goals.

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Problems we solve for marketing teams

Marketing Operations and Strategic Alignment

We help your marketing teams build structure, clarity and strategy to deliver measurable business value rather than being siloed or reactive.

  • Defining a MOps roadmap to set priorities and a strategic vision 
  • Aligning sales and marketing to improve customer experience and acquisition 
  • Enabling Account Based Marketing (ABM) strategies that drive profitability and growth
  • Ensuring compliance and data governance, so marketing activities are secure and aligned with regulation 
  • Improving reporting and insight for marketing leaders to demonstrate impact and make data-driven decisions.

Martech, Automation and Data Health

Marketing teams often struggle with messy data, unfit tools or low ROI from their martech stack. We provide the expertise and resource to improve data, automation and martech efficiency.

  • Marketing automation services to improve data quality, reduce manual effort, increase accuracy and improve marketing results
  • Integration to connect your suite of martech systems, including CRM, marketing automation, BI, AI and analytics tools to optimise processes and data quality
  • Audits to assess current tools, identify gaps and pinpoint which platforms best align with business goals
  • Data health and enrichment to ensure campaigns are effective, scoring is accurate and segmentation works.

Demand Generation and Campaign Execution

Even with the right strategy and tools, many marketing teams need help generating demand, nurturing leads and orchestrating the customer journey. We operationalise this in full alignment with your business needs.

  • Designing and building structured nurture campaigns that move prospects forward 
  • Lead scoring and routing to identify the most promising targets, and routing them accurately to sales or other follow ups
  • Project managing and delivering campaigns with accuracy, consistency and ROI-focused performance
  • Orchestrating the buyer journey to ensure that content, touchpoints and engagement are fully aligned around customer and prospect need
  • Scaling demand marketing by providing platforms and tools, including Demand.Center, to help teams manage demand campaigns at scale.

Book Your Martech Audit Today

Get a no-obligation Martech audit. We’ll uncover performance issues, highlight what’s working, and give you a clear roadmap to optimise your marketing operations.

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Testimonials

“The CRMT team is great at explaining scope, project steps and requirements without resorting to technical terms or unnecessarily overcomplicating things. Their attention to detail and genuine interest in the project helped us consider options that we hadn’t thought of, and their project management skills were second to none.”

Sectigo

“CRMT has proven to be a terrific partner to build out a functional, successful GTM program across all parts of the company,” explains Anthony. “Not only have they helped us deliver agile, data-rich campaigns, but they’ve helped us do that in a streamlined ecosystem that’s more effective and efficient than we could’ve hoped.”

Magnolia

“Demand.Center has enabled us to scale marketing across our programmes, field and channel functions — and get the best of the resource mix within our team.”

Aruba

“The Eloqua automated webinar program, assisted by CRMT Digital, is delivering tangible results through tailored content and enhanced sales and marketing alignment.”

McAfee

“CRMT Digital laid the foundations for their accelerated growth and changed the perception of marketing within the company, right up to executive and board level due to the visibility and insight that the Eloqua platform provides.”

Basware

Let’s talk about
your marketing operations

Whether you need support for scaling marketing operations, auditing your martech or aligning with sales – and much more, we can help.

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