4th Nov 2026
CRMT Digital partners with Clay to power smarter GTM for enterprises
By Len Van Hoogenhuijze
We’re delighted to announce our official partnership with Clay, the AI-powered sales intelligence, data enrichment and go-to-market (GTM) orchestration platform.
The partnership combines Clay’s leading data and AI-powered infrastructure with CRMT Digital’s enterprise strategy, marketing operations and integration expertise. It enables organisations to get more value from their data, act quickly on the right opportunities and make Clay an embedded part of their revenue engine.
Len van Hoogenhuijze, Chief Consultancy Officer at CRMT Digital, explains: “By working closely with Clay, we can help enterprise sales and marketing teams turn fragmented data and manual processes into connected, scalable go-to-market systems. This is an incredibly powerful capability for teams who are under increasing pressure to deliver greater impact from their marketing operations.”
From more data to more intelligent action
Clay provides the infrastructure to get the data GTM teams need, run agentic workflows and launch plays that support revenue growth. Its platform brings enrichment, AI-led research, scoring, routing and workflow automation together, helping teams move beyond disconnected point solutions and repetitive manual work.
With access to more than 200 enrichment tools and AI agents, teams can build a richer picture of accounts and contacts, improve match and fill rates through multi-provider waterfall enrichment, and sync cleaner data back to systems such as Salesforce, HubSpot and Snowflake. The result is better context for qualification, prioritisation and engagement.
Making Clay work at enterprise scale
GTM success depends not just on technology but on translating commercial goals into clear data models, governed workflows and processes that work across teams. That is where CRMT Digital’s expertise brings depth for enterprises using Clay.
Our specialists help organisations design data-driven ideal customer profiles, propensity models, structured target markets and territory-specific account scoring frameworks. We then connect Clay with the CRM and wider technology stack, combining first- and third-party data to create a more complete, actionable view of every account.
For enterprises, the partnership unlocks:
- Sharper targeting: define and operationalise ICPs, target markets and territory models using richer signals.
- Better account prioritisation: score organisations and contacts against the factors most closely linked to conversion.
- Healthier CRM data: enrich, validate and refresh records so revenue teams can work from a stronger source of truth.
- Net-new opportunity discovery: surface accounts that match the right profile but are not yet visible in existing systems.
- Connected workflows: integrate Clay with CRM and the wider stack to automate research, enrichment, scoring, routing and activation.
Continual evolution and improvement for GTM teams
By pairing Clay’s flexible GTM infrastructure with CRMT Digital’s strategic and operational expertise, organisations can move from isolated experiments to reliable, repeatable growth systems – without adding another disconnected tool to the stack.
Van Hoogenhuijze continues: “As markets shift, buying signals change and data decays, it is critical that GTM systems keep up. Our specialist Clay managed service provides ongoing enrichment, workflow optimisation and support, helping teams monitor performance, refine logic and extend successful plays over time.”
Ready to build a smarter GTM engine?
If you’d like to explore the opportunities that the partnership between Clay and CRMT Digital can deliver to your organisation, contact our Clay GTM Engineers today.
Whether you want to improve CRM data quality, uncover new target accounts or automate a complete go-to-market play, we can support you by turning Clay’s capabilities into an operational advantage.
Frequently asked questions
The partnership brings together Clay’s data enrichment, AI research and workflow automation capabilities with CRMT Digital’s enterprise strategy, marketing operations and integration expertise. Customers can use that combination to build connected, scalable go-to-market systems rather than relying on isolated tools and manual processes.
Clay can help teams enrich account and contact records, research prospects, identify buying signals, score and route opportunities, and automate repeatable GTM plays. CRMT Digital helps align those capabilities with commercial goals, ideal customer profiles, territories and operating processes.
Yes. Clay can connect with systems including Salesforce, HubSpot and Snowflake. CRMT Digital can design and implement the integration so data, scoring and workflow outputs move into the systems revenue teams already use.
Teams can combine first- and third-party sources, use multi-provider enrichment to improve coverage, and validate or refresh records before syncing them back to the CRM. CRMT Digital adds the data models, governance and ongoing optimisation needed to keep that information useful over time.
Start with a priority use case, such as improving CRM data health, identifying net-new target accounts or automating prospect research and routing. CRMT Digital can assess the opportunity, define the right data and workflow design, implement the solution and support its continued improvement.
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