Successful lead generation campaigns rely on your ability to engage customers and prospects at the right time, with the right information, in the right way. In turn, this relies on your ability to segment and score your leads accurately.
A content matrix is a powerful tool that helps you develop and refine your Go to Market Strategy.
Building and executing marketing campaigns can be a complex process. It usually involves multiple stakeholders, requires a variety of assets, and relies on a mix of marketing operations skillsets.
As we kick off 2023 and start to turn plans into actions for the year ahead, it’s time to consider what it will have in store for marketers. In this uncertain economic climate, it’s sure to be a year full of challenges and in some cases, teams are likely to be tasked with achieving the … Continued
Granular personalisation has become a basic expectation, just as the big data explosion opens up new possibilities for targeting that didn’t exist previously.
Marketing should not be a blind date – some considerations on how to leverage intent data to maximise marketing returns.
There has been a revolution in email marketing. Personalisation is king. Volume no longer matters. Adopting a customer-centric approach is the key to success.
Here are 5 essential lead nurture campaigns that you should add to your to-do list to drive your demand generation strategy and improve marketing ROI. Don’t leave opportunities to fester and your hard-earned marketing efforts wasted. Automating personal and dynamic nurture communications is an ideal way to stay in touch with prospects and customers to … Continued
Take the lead from 10 award winning marketing automation practices and prepare your personalisation, data analysis and mobile engagement strategies for an inspirational future As marketers, we’re under constant pressure to anticipate and develop marketing automation practices which break the established boundaries – and exceed ROI investments in the process. But crystal balls are fragile … Continued