A clear route to Marketing Operations excellence
Define and refine your marketing operations strategy with a Strategic Marketing Operations Roadmap
Category: E-Guide
Your awesome guide to Marketing Data Platforms
Any discussion on integrations and data management inevitably gets expanded to include references to a central data storage location controlled either by IT or a dedicated marketing data team. Terms typically used to refer to this database can include data warehouse, data lake or MDM.
Prepare your Sales and IT Departments for the Impacts of Marketing Operations
Marketing Operations is central to many business growth strategies, thus impacting Sales and IT departments.
Embed a collaborative culture shift throughout your business
Marketing Operations is becoming increasingly important, but it won’t work without cross enterprise collaboration.
Align business goals between Sales, Marketing and IT with Marketing Ops.
Marketing Operations is an important strategic driver, aligning the goals of Marketing, Sales and IT and improving customer insight.
Enhance the user experience with collaboration & communication
Achieving operational excellence begins with optimising the user experience.
Discover the future of marketing automation with your awesome guide
Our eGuide reveals the bright future of marketing automation; a new era of personalised campaigns, slicker, more intelligent content, predictive systems and a single view of the customer.
Your Step-by-step Guide From Marketing Automation to Marketing Awesome
Journey from marketing automation to marketing awesomeness, from your very first steps in adopting marketing automation through to transforming your department and delivering the goods to sales.
The definitive guide to developing today’s modern demand center
Essential considerations and key benefits.