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Prepare your Sales and IT Departments for the Impacts of Marketing Operations
Marketing Operations is central to many business growth strategies, thus impacting Sales and IT departments.
Our eGuide highlights how the future of Marketing Operations will affect Sales and IT, including:
- Closer alignment between Sales and IT, leading to a single, insightful, view of the customer.
- IT linking Marketing and Sales, driving a collaborative effort towards converting leads into customers.
- Making Sales and IT essential components to winning and retaining business.