25 Years of Marketing Operations Evolution – A Fireside Chat
Watch our chat with Joel Harrison charting 25 years of marketing technology and marketing ops.
Tag: strategic marketing
A clear route to Marketing Operations excellence
Define and refine your marketing operations strategy with a Strategic Marketing Operations Roadmap
Improve your asset inventory and define core meta-data with our Content Matrix Template!
A content matrix is a powerful tool that helps you develop and refine your Go to Market Strategy.
Accelerate Marketing Success with Our Campaign Request Form
Building and executing marketing campaigns can be a complex process. It usually involves multiple stakeholders, requires a variety of assets, and relies on a mix of marketing operations skillsets.
Webinar – MOps Unlocked Episode 5: Automating the B2B Customer Lifecycle
Welcome to our fifth episode of the “MOps Unlocked” series, where we explore various topics and ways to improve your Marketing Operations. This session was originally held on 25/01/2024. In this session, our Commercial Director Joanna Mills shares her insights on automating the customer lifecycle and explore how it can redefine success for your business. … Continued
Your organisation’s journey to marketing maturity: The meaning and path to success
Introduction As most people will agree, marketing plays a pivotal role in an organisation’s growth and success. As the marketing landscape continually evolves, achieving marketing maturity has become a primary objective for businesses seeking to thrive in the digital age. In this blog, we will explore what marketing maturity means and outline the steps in … Continued
Agile Marketing blog series – Part 5: Agile Marketing in Action
Welcome to the final chapter of our Agile Marketing series, where we’ve been exploring the transformative power of Agile methodologies in the marketing realm. By now, you should be well-equipped with the knowledge and insights needed to make Agile work for your team. But remember, in this journey, it’s essential to walk before you run. … Continued
Agile Marketing blog series – Part 4: The Agile Marketing Manifesto
By now, you should have gained a solid grasp of Agile, its advantages, challenges, and the type of team you need to assemble for successful implementation. But before we explore Agile in action, let’s take a step back and get to know the guiding methodology of everything we’ve discussed so far: the Agile Marketing Manifesto. … Continued
The Relativity Behind Measuring Marketing Performance
Data is everywhere in marketing. A successful marketing program requires finding the right audience, which is then measured with the right data. Everyone understands that good reporting requires good data. Yet, few people understand what good data actually looks like and where it can be found. Every technology platform has its own analytics features. Every … Continued