Why AI fails without Marketing Operations: The Ship of Theseus
Learn why revenue leaders need strong data, governance and connected workflows to turn AI from experimentation into scalable commercial advantage.
Tag: marketing technology
From AI Experiments to Agentic Marketing: A Practical Journey for Enterprise Leaders
Discover how enterprise marketing leaders can move from AI experiments to agentic marketing at scale with the right data, governance and skills.
CRM Data Migration Checklist: Turning a High-Risk Move into a Strategic Growth Opportunity
Turn CRM data migration into a strategic growth initiative with a checklist built around governance, data quality and marketing operations.
AI Hackathons for Marketing Teams: Turn Expertise into ROI
AI Hackathons are the key to expanding the AI capabilities and expertise of your existing teams – in a real-world, business-driven environment.
When your MAP becomes a junk drawer: A practical guide to composable, AI-ready marketing operations
When your MAP becomes overloaded, AI won’t fix the mess. Learn how composable architecture helps clean up marketing ops without replacing your MAP.
AI in marketing automation: why data still matters most
Marketing automation (MA) vendors are promising that AI will revolutionise how marketers attract, nurture and convert audiences. But will it genuinely move the needle for marketing and sales teams? Not really, in our opinion – at least not in the big platforms.
Anticon 2026: Why Marketing Operations Is the Engine of AI Transformation
Explore key insights from Anticon 2026 on marketing operations, AI transformation, data readiness, governance and go-to-market strategy
How to Optimise Your Marketing Nurture Campaigns for Maximum Impact
Nurture campaigns are more than just background marketing activities – they are strategic, sales-driven marketing campaigns that must be designed to drive results.
Webinar – Is your MAP a junk drawer? An Openprise-CRMT Digital webinar
Discover the essentials for developing a MOps roadmap to enhance your marketing strategy and improve alignment with customer expectations.