Email Marketing in an Opt-In World
There has been a revolution in email marketing. Personalisation is king. Volume no longer matters. Adopting a customer-centric approach is the key to success.
Tag: Automation
Customer Testimonial: Jeff Breyare
Jeff Breyare, Marketing Data & Automation Leader at a global cybersecurity company, reveals how CRMT’s expertise in technology and partnership approach helped to deliver a successful rebuild of his organisation’s marketing automation tool.
The Hybrid Skills of a Marketing Operations Leader
The rise of the marketing operations professional has come from the increased use of marketing technology and a need for automation expertise, opening a role for someone to master strategy, setup, organization, process and governance. We’ve put together a list of skills we think need to be mastered to become a successful marketing operations leader. … Continued
8 Marketing Automation Myths Busted
This slideshow debunks 8 common marketing automation myths to move you forward in your marketing operations journey. Marketing Automation is becoming one of the fastest growing, most valuable tools in the Marketing industry. With any technology, new on the scene, comes doubts and misconceptions. We shed the light on 8 common myths to help you … Continued
Marketing Automation – it packs a punch!
Marketing automation tips that really deliver Modern buyers expect more. They expect to be treated not as prospects but as individuals. By tailoring your marketing automation to deliver exceptional experiences, you can get ahead of the curve and engage, convert and delight prospects. Here are some marketing automation tips that help you do just that … Continued