Skip to content
Back To Knowledge Hub

By Joanna Mills

Slide Share

8 Marketing Automation Myths Busted

This slideshow debunks 8 common marketing automation myths to move you forward in your marketing operations journey.


Marketing Automation is becoming one of the fastest growing, most valuable tools in the Marketing industry. With any technology, new on the scene, comes doubts and misconceptions. We shed the light on 8 common myths to help you unravel the world of marketing automation.

Here are eight marketing automation myths exposed and dispelled by our marketing operations experts.

This SlideShare reveals the truth about implementation and how Marketing Automation can be utilized in your business to do more than just automate emails. If your decision to invest is being slowed down by some of these misconceptions, these truths will help you to move along your marketing automation journey and start reaping the benefits.

  • Marketing automation integration is not just about the technology, but also about the people, training and processes involved.
  • The success of a marketing automation implementation depends on the quality of your content, your buying personas and the demand generation strategy, complemented by positive change management.
  • It’s never too late to introduce a marketing automation platform if you haven’t already.
  • If you have any questions about introducing the right marketing automation into your strategy, or how to get the most out of your current Marketing Automation platfor