How marketing and sales operations teams navigate M&A data complexity
Discover the essentials for developing a MOps roadmap to enhance your marketing strategy and improve alignment with customer expectations.
Category: Insights
Marketing Operations will become the AI adoption catalyst
Discover the essentials for developing a MOps roadmap to enhance your marketing strategy and improve alignment with customer expectations.
What The Martech Summit in Berlin Taught Me About the Future of Martech, AI Agents, and True Customer Loyalty
Key insights from Martech Summit Berlin on the future of marketing technology, including AI agents, data foundations, and the evolving definition of customer loyalty in a rapidly changing martech landscape.
Navigating Mergers & Acquisitions: The Minefield of Marketing Data and Consent
Lead scoring can be challenging and complex: read our actionable guide to help you build, optimise and scale an effective lead scoring strategy.
AI, data orchestration and marketing automation in marketing ops
Discover the essentials for developing a MOps roadmap to enhance your marketing strategy and improve alignment with customer expectations.
Is your marketing team AI ready? Introducing our AI Readiness Assessment
Understand how AI can empower your marketing team: read our AI readiness blog to discover the opportunities and pitfalls of AI for marketing operations
Making ABM work: turning strategy into real-world ABM success
Personalisation in B2B marketing matters more than ever, which is why our ABM guide helps your marketing team turn ABM strategy into practical ABM action.
Is AI the answer to everything in Marketing Operations?
If you listen to many marketing technology vendors, then AI is the only trend that anyone seems to care about. We were back at Anticon last week at the excellent Magazine London in equally fabulous (and very unusual) warm autumn sunshine. There was a definite buzz about the potential of AI technology around the venue. … Continued
Maximising marketing automation ROI: How to get the most from your marketing tech
Measuring marketing ROI has never been more important. With squeezed budgets and streamlined teams, understanding how efficient and effective your marketing efforts is becoming an increasingly critical business KPI. While marketing automation tools are a key contributor to overall marketing efficiency, they also need to be scrutinised to ensure they’re delivering the capabilities you need. … Continued