Making ABM work: turning strategy into real-world ABM success
Personalisation in B2B marketing matters more than ever, which is why our ABM guide helps your marketing team turn ABM strategy into practical ABM action.
Category: Insights
Is AI the answer to everything in Marketing Operations?
If you listen to many marketing technology vendors, then AI is the only trend that anyone seems to care about. We were back at Anticon last week at the excellent Magazine London in equally fabulous (and very unusual) warm autumn sunshine. There was a definite buzz about the potential of AI technology around the venue. … Continued
Maximising marketing automation ROI: How to get the most from your marketing tech
Measuring marketing ROI has never been more important. With squeezed budgets and streamlined teams, understanding how efficient and effective your marketing efforts is becoming an increasingly critical business KPI. While marketing automation tools are a key contributor to overall marketing efficiency, they also need to be scrutinised to ensure they’re delivering the capabilities you need. … Continued
25 Years and Counting of Marketing Operations
1987 was certainly an eventful year. Van Gogh’s Sunflowers sold for a record-breaking $39.7 million. Astronomers in California were the first to witness the birth of a galaxy. IBM launched the Personal System/2, driving a fundamental shift in personal computing. And Tony Sprague, CRMT Digital CTO, and I met for the first time. History indeed! … Continued
The MOps Roadmap: Combining long-term vision with near-term agility
We talked in our recent blog about the strategic importance of a Marketing Operations Roadmap. Here, we look a little more closely at how a roadmap can effectively combine your long-term strategic vision with the agile approach you need to run your marketing operations on a day-to-day basis. An agile marketing operations roadmap As we’ve … Continued
AI Operations: Implementing AI for Marketing
Generative AI is fast becoming a multi-purpose tool. Already, there have been signs that the technology will disrupt society in new and unexpected ways. It promises a new era of unprecedented productivity, while exposing businesses to new and unexpected risks. As widespread AI becomes part of daily business operations, it will impact the day-to-day responsibilities … Continued
Why a Marketing Operations Roadmap is a must for marketing leaders
Learn why a marketing operations roadmap is an essential strategic tool for marketing leaders
Your organisation’s journey to marketing maturity: The meaning and path to success
Introduction As most people will agree, marketing plays a pivotal role in an organisation’s growth and success. As the marketing landscape continually evolves, achieving marketing maturity has become a primary objective for businesses seeking to thrive in the digital age. In this blog, we will explore what marketing maturity means and outline the steps in … Continued
Beyond Alignment: Qualification across the Funnel
There’s been a lot of talk in recent years about the relevance of MQLs to B2B marketing, particularly in the context of ABM. Forrester would have you believe that leads are a dead-end concept, holding back B2B marketers from delivering the real value of accelerating opportunity progression through the funnel. Most marketers I speak to … Continued