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Marketing Operations Strategy
Develop a roadmap to marketing operations excellence, and create a strategy that increases efficiency and organisational agility.
A robust strategy
A robust strategy brings together long term ambitions with an understanding of acute business needs and challenges, and what Marketing Operations can do to support these needs. As part of helping you develop a Marketing Operations Strategy we will look at:
Understanding your business objectives and GTM strategy
Clarifying roles and responsibilities
Auditing the current state of the tech stack
Mapping out current active initiatives
Recording day to day support requirements
Your strategy will cover:
Key stakeholder requirements
Clear objectives for the Marketing Operations team
Identified stakeholders and contributors
Defined metrics to demonstrate your success
Tactical milestones to deliver on your objectives
