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Marketing Maturity
Sales & Marketing Alignment
Shared goals and clear processes with seamless integration. Sales and marketing alignment has been routinely proven to dramatically improve revenue performance and customer experience.
Intrinsically linked
Sales and marketing must work together seamlessly to achieve optimal customer experience and shared goals for customer growth and acquisition. There is increasing pressure to drive revenue and achieve growth targets, demonstrating which campaigns achieve the best results. With sales and marketing alignment, this is attainable.
Proven methodologies
Through consultancy and utilisation of industry best practices, alignment of these two critical business functions is possible. We will work with your sales and marketing teams to achieve:
- Shared goals and outcomes
- Agreed definitions of funnel stages
- “What good looks like”
- Agreed SLAs
- Go-to-market themes
Over time, better alignment achieves better results.
We achieve great results.
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Increase in company revenue when both teams work together.
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Companies with aligned marketing and sales teams are 67% more efficient at closing deals.
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Up to 38% high win rate.
“Successful sales and marketing alignment programs result in reduced cost, and increase in growth.”
Marketing Professionals