Through consultancy and utilisation of industry best practices, CRMT can guide your organisation in the process of aligning these two critical business functions. We will work with your sales and marketing teams to achieve:
- Shared goals and outcomes
- Agreed definitions of funnel stages
- “What good looks like”
- Agreed SLAs
- Go-to-market themes
Over time, better alignment achieves better results.
We achieve great results.
Increase in company revenue when both teams work together.
Companies with aligned marketing and sales teams are 67% more efficient at closing deals.
Up to 38% high win rate.