Webinar – Building a Sales Insight Engine
The shift to data-driven marketing in the B2B world has brought about advances in targeting, account insights and analytics. But many marketers still struggle to reach a single source of truth and have confidence in their data to provide actionable insights to sales and turbo-charge demand gen.
Watch our on-demand webinar with SiriusDecisions to learn how to solve the data dilemma and provide actionable insights to Sales.
This video will touch on:
- SiriusDecisions 360 view of the customer framework
- What is a Sales Insight Engine?
- How to solve the data dilemma and reach a single source of truth
- Tech stack requirements
- Aligning with Sales
- Why invest?