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Marketing Operations Strategy
Develop a roadmap to marketing operations excellence, and create a strategy that increases efficiency and organisational agility.
A robust strategy
A robust strategy brings together long term ambitions with an understanding of acute business needs and challenges, and what Marketing Operations can do to support these needs. As part of helping you develop a Marketing Operations Strategy we will look at:
- Understanding your business objectives and GTM strategy
- Clarifying roles and responsibilities
- Auditing the current state of the tech stack
- Mapping out current active initiatives
- Recording day to day support requirements
Your strategy will cover:
- Key stakeholder requirements
- Clear objectives for the Marketing Operations team
- Identified stakeholders and contributors
- Defined metrics to demonstrate your success
- Tactical milestones to deliver on your objectives
