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AI-Driven Growth Starts with Marketing Readiness
AI is revolutionising B2B marketing. It has the power to accelerate revenue performance, boost personalisation, deepen predictive analytics and drive campaign optimisation.
But only if your team, your marketing technology and your data are ready.
Fragmented marketing systems or processes, poor marketing data quality and weak marketing governance can quickly derail AI initiatives.
We can help you avoid those common AI pitfalls with our two tailored assessments:
The AI Readiness Assessment
A marketing-wide assessment in which we:
Identify marketing objectives and define the best AI use cases for these
Analyse the data, systems and technologies you use
Identify technology and process gaps
Provide recommendations and support for change
Deliver a tailored, action-driven roadmap
Both assessments are designed to identify the opportunities and gaps in your organisation, align AI initiatives with business goals, and help you build a roadmap for AI-driven growth.
The AI Data Readiness Assessment
A data-centric assessment that allows you to:
Prepare the right data foundations for faster AI adoption
Identify data quality and governance issues that may impact AI success
Strengthen data accuracy, consistency and regulation compliance
Align AI use case with business objectives to drive best investment value
Get your marketing operations AI match fit
Understanding your marketing team’s readiness for AI is critical; it ensures that investments in AI aren’t just aspirational, but actionable – driving practical marketing operations improvements, maximising ROI and positioning your organisation ahead of competitors.
Our AI Readiness Assessment provides this essential clarity. By objectively assessing current skills, martech systems, processes and culture, the assessment reveals not just where you stand, but where you can harness AI to boost efficiency, creativity and marketing impact.
AI Readiness Assessment: Overcoming technology barriers in marketing
Our AI Readiness Assessment serves as a crucial catalyst for overcoming the obstacles that often impede AI adoption across your martech systems. By providing a comprehensive, objective assessment of your current tech stack capabilities, processes and infrastructure, we help you uncover hidden bottlenecks and clarify where change is needed most.
This transparency empowers your team to move beyond often fragmented efforts to embed AI, enabling you to address the technology improvements that are needed in a methodical, objective-driven way.
AI in Marketing: Identifying real use cases
Through our AI Readiness Assessment, we work with you to document key use cases for AI within your business. This allows you to cut through the hype of AI and instead focus on the tangible marketing applications that are best suited to meeting your marketing strategy and business objectives.
Once these use cases are identified, we work with you to categorise and prioritise them, giving you a clear insight into which areas your efforts should focus on first, and which can follow.
AI Marketing Data Readiness: build a solid foundation for success
Data underpins everything in marketing. Training AI models relies on large quantities of high-quality data, meaning AI initiatives will only ever be as accurate as the data on which you build them. What’s more, databases must be highly organised and well documented for AI to understand them.
Our AI Data Readiness Assessment reviews every aspect of your data, from quality and structure to integration, regulation and compliance. This provides pinpoint clarity about the current state of your data and the actions you need to take to make it AI ready.
AI Roadmap for Marketing: an approach tailored to your business
Every business is different and requires a tailored approach to AI implementation – one size does not fit all.
Both our AI Readiness Assessment and AI Data Readiness Assessment are designed to deliver a fully tailored, goal-oriented roadmap that defines the key steps that your team needs to follow to achieve AI-enabled marketing success.
FAQs
Why does marketing need an AI Readiness Assessment?
An AI Readiness Assessment allows you to understand how prepared your marketing team, technologies, processes and data are for AI. This is critical if you are to avoid spending time and money investing in the wrong areas of AI for your business.
What is an AI Readiness Roadmap?
An AI Readiness Roadmap is a strategic framework that guides your marketing team through the essential steps needed to successfully adopt and scale AI in your business. It’s not just about deploying new technology, but about preparing your entire team to enable them to extract real value from AI.
How much does the assessment cost?
The AI Readiness Assessment is available from £15,00 which includes actions to:
Document and categorise key use cases for AI within marketing
Run readiness assessment to identify gaps
Review marketing capabilities to deliver on AI use cases.
Make recommendations to close readiness gap
Develop and present an AI readiness roadmap.
What do I have to provide for the assessment?
Typically, we will need access to your key marketing stakeholders and martech platforms to perform the assessment. Specific requirements will be discussed with you at the outset.
How long will the assessment take?
The AI Readiness Assessment takes 4-6 weeks.
Once I receive my assessment, what do I do next?
One of the outputs from the assessment is an AI readiness roadmap which outlines the priority areas of focus, including clear actions and next steps. The CRMT Digital team can help with delivering this roadmap if required and will discuss options for next steps with you.