Many marketers view marketing operations through the operational responsibilities that give the discipline its name. However, marketing ops has many roles within the business. The day-to-day tasks of budgeting, campaign execution and lead flow management are crucial, but they frequently take precedence over the broader role that MOPs can play in the modern enterprise. By … Continued
In an uncertain economic environment, the question of business value is paramount. Marketing is a revenue generating activity. The most successful CMOs are measured on pipeline delivered as well as leads generated. However, not everything marketing does has an easy to measure revenue contribution. Brand awareness is an obvious example of this, but it applies … Continued
Data is one of our most valuable marketing assets, so why is it that so many organisations neglect to maintain it?
There has been a revolution in email marketing. Personalisation is king. Volume no longer matters. Adopting a customer-centric approach is the key to success.
Your opt-in campaign has been sent, your preference centre has been refreshed and your brand new GDPR consent management workflows are now live. What now?
Welcome to our GDPR Update. Every month we will be updating you on the latest developments on the General Data Protection Regulation (GDPR), to bring you the latest GDPR news, guidance and opinion for marketers. While there is much in the new regulation that is black and white, there is also much, once you get … Continued