We all know the joke, developers spend ages automating a task that would take a fraction of the time to actually do. There is certainly some truth in this meme. BUT WHY DO WE DO IT? All joking aside, there is some logic behind it and us Marketing Operations people could do worse than taking … Continued
Data is one of our most valuable marketing assets, so why is it that so many organisations neglect to maintain it?
Are technology gaps limiting cross-channel campaigns? Are data silos preventing effective reporting? It’s time to tear down the walls in your martech stack.
Welcome to our GDPR Update. Every month we will be updating you on the latest developments on the General Data Protection Regulation (GDPR), to bring you the latest GDPR news, guidance and opinion for marketers. While there is much in the new regulation that is black and white, there is also much, once you get … Continued
Client expectations are evolving, and today’s seamless omni-channel journey requires a wider and deeper understanding of the customer and buyer journey, combined with technology to support marketing across coordinated channels. Marketing strategies are becoming more and more focused around the customer journey, and aligned with sales to improve the buyer experience. In fact, Data IQ’s … Continued
Take the lead from 10 award winning marketing automation practices and prepare your personalisation, data analysis and mobile engagement strategies for an inspirational future As marketers, we’re under constant pressure to anticipate and develop marketing automation practices which break the established boundaries – and exceed ROI investments in the process. But crystal balls are fragile … Continued