CRMT and Openprise form strategic partnership for data excellence
The evolution of marketing operations is not slowing down. Find out how AI, data orchestration and governance will shape its future.
Tag: Data strategy
The central role of marketing operations teams: Mopza 2025
Why marketing operations teams are central to business strategy and performance: Seven learnings from Mopza 2025 This year’s Mops-Apooloza in Anaheim was inspiring, showcasing just how much marketing operations teams are innovating. We live in a transformative time for MOps teams, and not just due to AI. Marketers are being asked to balance two equally … Continued
MOps Unlocked Webinar – Episode 7: Data Health
Welcome to the 7th episode of our MOps Unlocked Webinar Series in which we explore techniques and approaches to enhance your Marketing Operations.
Your awesome guide to Marketing Data Platforms
Any discussion on integrations and data management inevitably gets expanded to include references to a central data storage location controlled either by IT or a dedicated marketing data team. Terms typically used to refer to this database can include data warehouse, data lake or MDM.