Harnessing the power of Agile In today’s fast-paced, digitally-driven world, companies are constantly striving to improve their marketing strategies and deliver value to their customers faster – and more and more of them are turning to Agile to make that happen. Agile is a methodology that allows teams to manage and improve their work in … Continued
Keeping up with demand… Three years later, we’re still feeling the knock-on effects of the global COVID-19 pandemic – adverse and otherwise. The overnight shift to remote opened our eyes to new, agile working methods that many of us have championed ever since. As a result, we’ve seen an exponential increase in the availability and … Continued
I have been working with Marketing Operations teams for a while now and I see one pattern occurring time and time again. It is Marketing Operations being so focused serving the rest of their organisation that they lose sight of the most important thing: ‘creating the best possible experience for anyone that interacts with your … Continued
Need to align your Marketing and Sales organisations but don’t know where to start? Read on to discover the 5 steps to building a Sales Insight Engine.
Email marketing is a widely-used strategy for lead generation, and businesses are getting smarter and smarter with using personalisation, intelligent segmentation, trigger campaigns and more. However, demand generation programs don’t just rely on email and need other components to compliment it to drive demand. Here are our 6 top tips to boost your demand gen … Continued