Successful lead generation campaigns rely on your ability to engage customers and prospects at the right time, with the right information, in the right way. In turn, this relies on your ability to segment and score your leads accurately.
A content matrix is a powerful tool that helps you develop and refine your Go to Market Strategy.
Building and executing marketing campaigns can be a complex process. It usually involves multiple stakeholders, requires a variety of assets, and relies on a mix of marketing operations skillsets.
Welcome to the final chapter of our Agile Marketing series, where we’ve been exploring the transformative power of Agile methodologies in the marketing realm. By now, you should be well-equipped with the knowledge and insights needed to make Agile work for your team. But remember, in this journey, it’s essential to walk before you run. … Continued
By now, you should have gained a solid grasp of Agile, its advantages, challenges, and the type of team you need to assemble for successful implementation. But before we explore Agile in action, let’s take a step back and get to know the guiding methodology of everything we’ve discussed so far: the Agile Marketing Manifesto. … Continued
Many marketers view marketing operations through the operational responsibilities that give the discipline its name. However, marketing ops has many roles within the business. The day-to-day tasks of budgeting, campaign execution and lead flow management are crucial, but they frequently take precedence over the broader role that MOPs can play in the modern enterprise. By … Continued
It’s safe to say, as we cross the halfway point in our Agile Marketing 101 series, you now have a strong understanding of Agile, its benefits, and the type of team you’ll need to build to make it work for you. It all sounds so simple when we put it like that, but we’d be … Continued
What happens when a prospect becomes a customer? The reality for many marketing, and to some degree sales, departments is that there is a common tendency for the focus to diminish once a prospect has converted into a customer, which means the goal is achieved and there is no need to devote further consideration to … Continued
In an uncertain economic environment, the question of business value is paramount. Marketing is a revenue generating activity. The most successful CMOs are measured on pipeline delivered as well as leads generated. However, not everything marketing does has an easy to measure revenue contribution. Brand awareness is an obvious example of this, but it applies … Continued