Insights
Part of MARKETING OPERATIONS
Data Health and Enrichment
Healthy, enriched marketing data gives you greater insight for decision-making, allows you to demonstrate the value of the marketing effort and maximises the success of your campaigns.
Precise, clear data drives marketing success
Effective marketing campaigns rely on accurate data, well-devised segmentation and a single, consolidated customer view. We help your organisation reduce redundant data; declutter, standardise and categorise your data sets; and supplement incomplete data to drive continual campaign optimisation.
Data quality is business critical
Bad data can have a hugely detrimental impact on your organisation – in terms of both marketing success and your bottom line. Ensuring your data is accurate and fully enriched must therefore be a top priority for marketing teams.
With our data health and enrichment services, your teams are able to:
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Make better, evidence-based decisions
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Improve and streamline processes
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Increase scalability and productivity across your marketing efforts
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Ensure legal compliance
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Improve campaign targeting and lead conversions.
Increase revenue and improve customer experience
Healthy data allows you to create a single, holistic view of your prospects and customers. This drives better targeting and accurate personalisation across your marketing activities, increasing response and conversion rates. It also ensures more accurate reporting, allowing you to assess campaign performance to predict and drive future campaign success.
We can support you across the entire spectrum of your data needs, including:
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Data quality auditing – looking at your current data health, including redundant, duplicated or incomplete data, marketability and consent
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Ideal Customer Profile (ICP) modelling and gap analysis
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Standardising and enriching data
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Integration of data tools and platforms
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Design, build and implementation of data governance frameworks.
Long-term data management
Data management becomes more complex as your database grows. This creates a range of issues, including lack of standardisation, data residing across multiple platforms and duplication of data sets.
We work with you as your data requirements grow and change, providing hands on technical and consultancy support as and when you need it.
Services
Data Improvement
Poor-quality, duplicated or unstructured data can drain marketing budget and limit performance. We help you improve data quality, create a single customer view and give your teams the insight they need to make better marketing decisions.
As your data requirements evolve, we provide hands-on technical and consultancy support to standardise, categorise and structure your data. This helps turn disconnected information into usable insight, improving campaign prediction, segmentation and targeting.
As your data requirements evolve, we provide hands-on technical and consultancy support to standardise, categorise and structure your data. This helps turn disconnected information into usable insight, improving campaign prediction, segmentation and targeting.
Data Enrichment
Database enrichment drives continual campaign optimisation by supplementing missing or incomplete data with external data sources.
It also allows you to future-proof your database by utilising data source merging and cleansing. These enhancements lead to increased campaign targeting accuracy and better campaign reporting and analysis.
It also allows you to future-proof your database by utilising data source merging and cleansing. These enhancements lead to increased campaign targeting accuracy and better campaign reporting and analysis.
Normalator
Normalise your data and reduce redundancy with Normalator, our proprietary tool for data categorisation.
Normalator automatically transforms, categorises and processes data from free-text fields for effective standardisation and integration with your marketing database.
Normalator automatically transforms, categorises and processes data from free-text fields for effective standardisation and integration with your marketing database.
Data Health Check
Database enrichment drives continual campaign optimisation by supplementing missing or incomplete data with external data sources.
It also allows you to future-proof your database by utilising data source merging and cleansing. These enhancements lead to increased campaign targeting accuracy and better campaign reporting and analysis.
It also allows you to future-proof your database by utilising data source merging and cleansing. These enhancements lead to increased campaign targeting accuracy and better campaign reporting and analysis.