1st May 2026
Webinar – Is your MAP a junk drawer? An Openprise-CRMT Digital webinar
By Len Van Hoogenhuijze
For many GTM teams, the marketing automation platform (MAP) has become a junk drawer of messy data, workflows and bloated processes. We ask it to do too much: orchestrating both engagement and data.
In the age of AI and increasing data complexity, this monolithic approach is too slow to survive.
In this joint webinar with Openprise, Is your MAP a junk drawer? The case for composable architecture, we explore why the “all-in-one” MAP is outdated and how. to thrive tomorrow, you need a stack that separates the ‘brains’ (data ops) from the ‘voice’ (engagement).
Join data experts Alyssa Hewitt (Openprise) and Len van Hoogenhuijze (CRMT Digital) to learn more about:
- The operational debt we’ve created with today’s MAPs
- When a composable model is a better choice (or not)
- Options for your composable journey
- Derisked migration approaches.
To discuss this in more detail, contact us for a discussion on your MAP today!
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