Adrian Mills, Solutions Consultant at CRMT, AKA ‘The Problem Solver’ gives us an insider’s view of his role and an insight into the world of marketing automation technology. Describe your job role. My official job title is Solutions Consultant/ Data team lead, but it’s not even necessarily focused on either of those two things! It’s … Continued
Client expectations are evolving, and today’s seamless omni-channel journey requires a wider and deeper understanding of the customer and buyer journey, combined with technology to support marketing across coordinated channels. Marketing strategies are becoming more and more focused around the customer journey, and aligned with sales to improve the buyer experience. In fact, Data IQ’s … Continued
Here are 5 essential lead nurture campaigns that you should add to your to-do list to drive your demand generation strategy and improve marketing ROI. Don’t leave opportunities to fester and your hard-earned marketing efforts wasted. Automating personal and dynamic nurture communications is an ideal way to stay in touch with prospects and customers to … Continued
Cherry-pick from today’s ground-breaking marketing automation practices and forge ahead with this forward-thinking look at what current trends good do for your engagement and fulfilment strategies There’s an overwhelming conclusion to be drawn from the inspirational stories which have dominated this year’s Marketo Revvie and Oracle’s Markie Awards: the most successful marketing automation best practices have one eye … Continued
Take the lead from 10 award winning marketing automation practices and prepare your personalisation, data analysis and mobile engagement strategies for an inspirational future As marketers, we’re under constant pressure to anticipate and develop marketing automation practices which break the established boundaries – and exceed ROI investments in the process. But crystal balls are fragile … Continued