A Date with Intent Data
Marketing should not be a blind date – some considerations on how to leverage intent data to maximise marketing returns.
Category: Insights
Get Ready for Smart Marketing
Are technology gaps limiting cross-channel campaigns? Are data silos preventing effective reporting? It’s time to tear down the walls in your martech stack.
The evolution of Demand Centers – The 5 S’s of success
Scaling marketing globally used to be easy. When a company grew beyond their native homeland to set-up regional offices an element of the original marketing organisation was duplicated in the region, to form a field marketing team. Some functions such as brand identity and corporate communications were maintained centrally but most were decentralised. The field … Continued
Marketing Nation Arrives at Adobe Summit EMEA
Adobe’s annual customer event proves that Marketo has a bright future at the centre of Adobe’s B2B Marketing Technology Portfolio.
Adobe and Marketo: The Right Engagement
Adobe’s $4.75bn purchase of Marketo is unexpected but shouldn’t come as a surprise. The strategic logic behind the deal is compelling to both parties.
Email Marketing in an Opt-In World
There has been a revolution in email marketing. Personalisation is king. Volume no longer matters. Adopting a customer-centric approach is the key to success.
The Game Has Changed: A New Paradigm for Lead Nurturing
Are you stuck in the past with traditional email nurturing? Marketing has shifted, so it’s time to step up your game.
GDPR is Here: What Next for Marketers?
Your opt-in campaign has been sent, your preference centre has been refreshed and your brand new GDPR consent management workflows are now live. What now?
GDPR News Digest Part 1 – Get The Latest
Welcome to our GDPR Update. Every month we will be updating you on the latest developments on the General Data Protection Regulation (GDPR), to bring you the latest GDPR news, guidance and opinion for marketers. While there is much in the new regulation that is black and white, there is also much, once you get … Continued