The Super CIO: the hero your data strategy needs

Find out how marketing operations tools can help you to drive your business forward with big data strategies.

In the age of data driven marketing a new superhero is emerging - the super CIO or IT manager. This new superhero is stepping up and rising to the challenge posed by big data - pushing into the realms of strategic planning and driving excellence throughout their company. It is this new superhero’s mission to prioritise data management, create cohesive and flowing data channels and transform the customer experience through a data strategy that also aligns to the business’ needs.

Takeaways:

• Know your CMO’s data pain points and make technology choices that will help convert them to meaningful information
• Build a collaborative bridge with marketing, and integrated teams that can fast-track analytics-based projects
• Put customer experience at the heart of your data strategy