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Asset Management Strategy

Categorise your content and ensure it is relevant to your target audience, throughout their role in the buying journey.

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Categorise assets to maximise potential

Our team of proactive experts are well equipped to discover your high value assets and demonstrate how to maximise their potential, in a multi-channel environment. The key improvement areas which drive engagement and ultimately influence demand are:

  • Persona development
  • Customer journey mapping
  • Multi-channel communications
  • Content scheduling
  • Clear strategies for customer engagement

Optimise assets for deployment

Using our knowledge of the best performing asset types and channels, we optimise their use and consumption. Through ongoing measurement and testing, we ensure that the use of the top performing content is prioritised. This improves both the volume and speed of the buyers nurtured through the buying journey.

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CRMT helps you create an inventory that categorises content assets. This ensures they can be deployed to the correct personas, at the right time in the buyer journey.