CRMT Digital and Openprise form strategic partnership to drive excellence in data quality and AI innovation
Openprise is a data and AI orchestration platform that unifies your data silos, orchestrates your processes and consolidates your point solutions so your operations team can build smarter go-to-market (GTM) data. Work with the CRMT Digital team to maximise the capabilities of Openprise for your business.
Why choose CRMT Digital for Openprise?
Go-to-market Operations teams rely on high-quality, accurate data. We know, however, that poor data quality sits at the heart of most Ops challenges. Our team has extensive experience in understanding and managing data quality and enrichment, empowering clients to increase marketing revenue and deliver better, personalised customer experience.
Openprise expertise
We have experience in supporting clients with their Openprise investments, from initial platform selection and scoping to implementation, integration and ongoing support. This ensures organisations can harness the full potential of Openprise to improve data quality, reduce data silos and eliminate manual data processes.
AI-ready data foundations
As marketing leaders increasingly mandate AI as part of their GTM strategies, it’s essential that data is optimised and fully AI-ready. This means it needs to be clean, high quality and well populated. The CRMT Digital team can support you with our suite of data health, enrichment and normalisation services as part of your Openprise implementation, ensuring the highest quality GTM data.
Tailored Openprise solutions
We work in partnership with your team to understand your specific marketing automation and data and AI orchestration needs and then develop a clear, phased roadmap for Openprise including implementation (where the platform is not already used), platform integration, data process and workflow development, and platform optimisation.
Optimised Openprise data enrichment
We have over 25 years of marketing data expertise, giving us the deep data insight we need to optimise Openprise data and AI orchestration. Using this single platform, all data quality use cases are covered, allowing you to make the right decisions, drive timely action and have full trust in your data.
Our Openprise services
We can support your Ops team with Openprise in two ways:
As an existing Openprise customer seeking platform support
As an end-to-end Managed Service offering, where we proactively manage every aspect of your Openprise instance.
Both approaches allow you to benefit from:
AI-driven data optimisation: CRMT consults on how to leverage Openprise to support all your data enrichment, deduplication, standardisation and governance, using the platform’s built-in agents to ensure you get the most value out of your data.
Marketing operations optimisation: We help design and build end-to-end lead and account management processes that deliver a unified customer experience and an optimised handover of leads from marketing to sales.
Data-driven propensity modelling: We support your marketing team to identify high propensity accounts and leads, allowing you to channel your efforts and resources in the most optimal way – and to ultimately meet your revenue goals.
Ongoing Openprise support: We can support as much of your Openprise activity as required, from extra resource to ongoing platform support and integration with your marketing tech stack.
Ready to unleash your Openprise potential?
Whether you are just exploring Openprise for your AI-powered data automation needs or looking to optimise your existing Openprise implementation, our experts are ready to support you.
Contact us today to find out how we can help maximise the power of your data to drive Ops performance.