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Tag: generative AI

Is AI the answer to everything in Marketing Operations?

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If you listen to many marketing technology vendors, then AI is the only trend that anyone seems to care about. We were back at Anticon last week at the excellent Magazine London in equally fabulous (and very unusual) warm autumn sunshine. There was a definite buzz about the potential of AI technology around the venue. … Continued

AI Operations: Implementing AI for Marketing

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Generative AI is fast becoming a multi-purpose tool. Already, there have been signs that the technology will disrupt society in new and unexpected ways. It promises a new era of unprecedented productivity, while exposing businesses to new and unexpected risks.  As widespread AI becomes part of daily business operations, it will impact the day-to-day responsibilities … Continued