The Game Has Changed: A New Paradigm for Lead Nurturing
Are you stuck in the past with traditional email nurturing? Marketing has shifted, so it’s time to step up your game.
Tag: Content
Webinar – Technology Showcase – Delivering Content in an ABM World with LookBookHQ
The shift to ABM as the dominant B2B marketing strategy has brought about advances in targeting, personalization and analytics. But many ABM programs still look like traditional demand gen. Marketers haven’t adapted the way they deliver content and educate buyers in this new world. The shift to ABM as the dominant B2B marketing strategy has … Continued
[Press Release] CRMT Announces Strategic Partnership with LookBookHQ
CRMT collaborates with LookBookHQ, the Intelligent Content Platform, to drive marketing excellence with technology CRMT, a leading marketing operations agency and consultancy based in the UK, are pleased to announce a strategic partnership with LookBookHQ, an innovative technology that helps B2B marketers maximise and measure content engagement by their prospects and customers, accelerating the buyer’s journey. CRMT works with many … Continued
10 Inspirational Marketing Automation Practices
Take the lead from 10 award winning marketing automation practices and prepare your personalisation, data analysis and mobile engagement strategies for an inspirational future As marketers, we’re under constant pressure to anticipate and develop marketing automation practices which break the established boundaries – and exceed ROI investments in the process. But crystal balls are fragile … Continued