CRMT Digital and Openprise form strategic partnership to drive excellence in data quality and AI innovation
We’re delighted to announce a new strategic partnership with Openprise, a leading provider of data AI orchestration solutions. Our collaboration promises to deliver powerful capabilities in continuous data health, funnel automation and robust foundations for secure, compliant use of artificial intelligence (AI).
The partnership not only comes at an exciting time for the continually evolving marketing operations industry, but also at a critical time for organisations seeking to unlock more value from their customer data while staying ahead of compliance and technology trends.
Navigating marketing automation challenges
The digital landscape is evolving at a breakneck pace. As organisations increasingly rely on complex ecosystems of CRM (Customer Relationship Management) and MAP (Marketing Automation Platforms), the challenge of maintaining high-quality, compliant and actionable data has never been greater. Data silos, duplication and inconsistent processes can cripple marketing and sales effectiveness, leading to missed opportunities and inefficiencies.
At the same time, the rise of AI presents both tremendous opportunities and new governance challenges. Businesses are under growing pressure to ensure that the data powering AI-driven insights and automation is accurate, secure and compliant with ever-stricter regulations.
In this context, our partnership with Openprise stands out as a timely and strategically significant alliance, allowing us to address these industry challenges head-on, and equipping businesses with the tools they need to thrive in a data-driven world.
AI-powered data orchestration and marketing automation solutions
The CRMT Digital–Openprise partnership is built on a shared vision: to empower organisations with data that is not only reliable and enriched but also seamlessly integrated into core business processes.
The key solutions delivered through our collaboration include:
- Continuous Data Health and Enrichment: The partnership delivers automated, ongoing data quality management. By continuously cleansing, deduplicating, and enriching CRM and MAP databases, businesses can trust that their data is always up-to-date, complete, and accurate. This foundation unlocks better segmentation, more personalised engagement, and improved campaign performance.
- Funnel Automation Across CRM and MAP: Manual interventions in lead management can slow down sales cycles and introduce errors. By automating critical funnel processes—including list loading, scoring, routing, and attribution—CRMT Digital and Openprise enable faster response times and more effective lead nurturing. The result is a streamlined, scalable funnel that aligns marketing and sales teams around shared data and objectives.
- Governance-Ready Foundations for AI: As businesses look to harness AI for predictive analytics, personalisation, and process automation, data governance is paramount. The partnership establishes governance-ready infrastructures that ensure data is secure, compliant, and auditable. This means organisations can innovate confidently, knowing they are meeting regulatory requirements and protecting customer trust.
Shaping the future of AI and data-driven business
With AI at the forefront of people’s minds, and senior leadership teams demanding a focus on AI across every department, marketers are asking how AI can help them support future marketing strategy, make the tech stack simpler and streamline data, lead and campaign processes.
To reap benefits from AI, data must be clean, high quality and well populated. With companies trying to adopt an AI-led strategies, data orchestration will support in maintaining the data quality AI requires. In fact, data orchestration delivers on multiple marketing requirements, primarily by putting data strategy as a foundational marketing process.
Openprise is an invaluable tool that answers these needs for all modern marketing teams: the ability to access continuously enriched and validated data and allows for precise targeting and greater campaign ROI. Go-to-market professionals also benefit from improved lead management and attribution, resulting in shorter sales cycles and higher conversion rates. In addition, IT and compliance leaders gain peace of mind, knowing that data governance frameworks are firmly in place to support both current operations and future AI initiatives.
Interested in finding out more?
Now is the time to take control of your data journey. Discover how CRMT Digital and Openprise can help your organisation achieve continuous data health, automate critical business processes, and lay a secure foundation for AI-powered growth. Explore the partnership today, and position your business for a smarter, more agile future. Learn more about Openprise and the services we offer here [link to Openprise landing page].
If you’d like to assess your organisation’s current data health and identify next steps with Openprise – and our full suite of data and automation services – you can request a System Health Check today. This proactive approach allows you to quickly understand your organisation’s unique challenges and begin the journey towards data excellence and AI readiness.
To find out more about our partnership with Openprise, or to talk to us about our System Health Check, contact us today.