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Category: Slide Share

10 Steps to Global Marketing Efficiency at Scale

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We understand the challenges global companies face with delivering effective campaigns quickly, at low cost, whilst balancing the need to localize and provide enough flexibility to drive local innovation. Our SlideShare provides 10 Steps to Global Marketing Efficiency at Scale, including: Don’t forget to share!

The Moment of Truth: Why Should GDPR Matter to You?

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Are you marketing to European citizens? If so, GDPR applies to you. GDPR will create a shift in how marketers obtain consent to legally market to prospects and customers, mostly via email, and how they store, document and update consent. Our infographic highlights key facts on GDPR and gives you some quick tips on how … Continued

6 Ways to Supercharge Your Demand Gen Strategy

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Email marketing is a widely-used strategy for lead generation, and businesses are getting smarter and smarter with using personalisation, intelligent segmentation, trigger campaigns and more. However, demand generation programs don’t just rely on email and need other components to compliment it to drive demand. Here are our 6 top tips to boost your demand gen … Continued

B2B Social Media & How to Measure Marketing ROI

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One of the biggest challenges content marketers face is measuring the success of social media marketing and reporting on business ROI. How are you realising investment on your social efforts? One of the biggest challenges content marketers face is measuring the success of social media marketing and reporting on business ROI. How are you realising … Continued

The Hybrid Skills of a Marketing Operations Leader

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The rise of the marketing operations professional has come from the increased use of marketing technology and a need for automation expertise, opening a role for someone to master strategy, setup, organization, process and governance. We’ve put together a list of skills we think need to be mastered to become a successful marketing operations leader. … Continued

8 Marketing Automation Myths Busted

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This slideshow debunks 8 common marketing automation myths to move you forward in your marketing operations journey. Marketing Automation is becoming one of the fastest growing, most valuable tools in the Marketing industry. With any technology, new on the scene, comes doubts and misconceptions. We shed the light on 8 common myths to help you … Continued

Marketing Automation – it packs a punch!

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Marketing automation tips that really deliver Modern buyers expect more. They expect to be treated not as prospects but as individuals. By tailoring your marketing automation to deliver exceptional experiences, you can get ahead of the curve and engage, convert and delight prospects. Here are some marketing automation tips that help you do just that … Continued