Measuring marketing ROI has never been more important. With squeezed budgets and streamlined teams, understanding how efficient and effective your marketing efforts is becoming an increasingly critical business KPI. While marketing automation tools are a key contributor to overall marketing efficiency, they also need to be scrutinised to ensure they’re delivering the capabilities you need. … Continued
Welcome to the 7th episode of our MOps Unlocked Webinar Series in which we explore techniques and approaches to enhance your Marketing Operations.
Define and refine your marketing operations strategy with a Strategic Marketing Operations Roadmap
We talked in our recent blog about the strategic importance of a Marketing Operations Roadmap. Here, we look a little more closely at how a roadmap can effectively combine your long-term strategic vision with the agile approach you need to run your marketing operations on a day-to-day basis. An agile marketing operations roadmap As we’ve … Continued
Learn why a marketing operations roadmap is an essential strategic tool for marketing leaders
I have been working with Marketing Operations teams for a while now and I see one pattern occurring time and time again. It is Marketing Operations being so focused serving the rest of their organisation that they lose sight of the most important thing: ‘creating the best possible experience for anyone that interacts with your … Continued