The rise of the marketing operations professional has come from the increased use of marketing technology and a need for automation expertise, opening a role for someone to master strategy, setup, organization, process and governance.
We’ve put together a list of skills we think need to be mastered to become a successful marketing operations leader.
- Execute like a scientist. Be a leader in gathering, analysing and governing data to help marketing teams reach marketing goals aligned with sales to drive growth.
- Provide knowledge and skills in building effective marketing stacks to build a strong foundation and continue to optimise.
- Manage change, knowledge, skills transfer and communication between sales, marketing and other departments in your organisation.