The Hybrid Skills of a Marketing Operations Leader

January 17, 2017

The rise of the marketing operations professional has come from the increased use of marketing technology and a need for automation expertise, opening a role for someone to master strategy, setup, organization, process and governance.

We’ve put together a list of skills we think need to be mastered to become a successful marketing operations leader.

Takeaways:

  • Execute like a scientist. Be a leader in gathering, analysing and governing data to help marketing teams reach marketing goals aligned with sales to drive growth.
  • Provide knowledge and skills in building effective marketing stacks to build a strong foundation and continue to optimise.
  • Manage change, knowledge, skills transfer and communication between sales, marketing and other departments in your organisation.
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Successful execution of your Marketing Ops strategy through cross Enterprise collaboration

Successful execution of your Marketing Ops strategy through cross Enterprise collaboration

Marketing Operations is becoming increasingly important, but it won’t work without cross enterprise collaboration. Find out why.

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