B2B Social Media & How to Measure Marketing ROI

February 21, 2017

One of the biggest challenges content marketers face is measuring the success of social media marketing and reporting on business ROI. How are you realising investment on your social efforts?

One of the biggest challenges content marketers face is measuring the success of social media marketing and reporting on business ROI. How are you realising investment on your social efforts? Are you getting the information you need from your marketing automation and CRM tools?

Here are some key stats on B2B social media marketing and 4 steps towards measuring ROI of your social media campaigns.

Takeaways:

  • Set goals from the get-go, it’ll be much harder to measure the ROI of your campaigns at the end if there are no benchmarks.
  • Consider marketing automation technology as part of your tech stack, to give you real-time insights into buyer interactions, conversations and topics of interest.
  • Tie in your social media efforts with other online marketing activities and use social data to refine your content and targeting strategies.
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